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Old August 22nd, 2001, 05:43 PM   #1
Magic Mtn Dan
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Universal Express. Inc. -USXP- Sponsors Dick Barbour Racing Team

Universal Express. Inc. -USXP- Sponsors Dick Barbour Racing Team

NEW YORK--(BUSINESS WIRE)--Aug. 22, 2001--Universal Express, Inc. (OTC:USXP) announced today that it has sponsored the Dick Barbour RacingTeam, and their USXP logo will be prominently displayed on the teams #5 car.

The race can be seen on NBC at 2pm EST, Saturday, August 25th.

Sponsorship of the Dick Barbour Racing Team, as contenders for the American Le Mans Series Championship, is a tremendous promotional and marketing color platform to heighten brand awareness, shape consumer attitudes, communicate a commitment to a particular lifestyle, incent the trade, differentiate products or services from competitors, entertain clients, create merchandising opportunities, showcase product or service attributes, achieve multiple marketing objectives, and, most importantly, drive sales.

The Dick Barbour Racing Team proudly displaying USXP's logo can deliver increased brand awareness via the series with its over 330,000 upper income, well-educated spectators at eight live events in major markets across the United States, nationally to almost 9 million viewers on NBC, SPEEDVISION and FOX SPORTS NET, and worldwide on EUROSPORT - a global network reaching 82 million homes and 220 million people in 47 countries.

"We are proud to be a sponsor of the Dick Barbour Racing Team and having USXP's logo displayed on their car #5. This is an excellent opportunity to create awareness of Universal Express, Inc. and our family of companies through major media events covered by the best media providers such as FOX Sports Net and NBC", said Richard Altomare, USXP CEO. He went on to state, "The Dick Barbour Racing Team is sponsored by Porsche, Michelin and Mobil 1 to name a few. Being in the company of such companies, and with the Dick Barbour Racing Team is an absolute pleasure, and the Universal dream coming true."

Universal (USXP) operates several other subsidiaries in logistics and International shipping (WorldPost.com). Its association of private postal stores (PBC) provides various support services and numerous other programs to its members.

Visit Universal Express and its subsidiaries on the web at http://www.usxp.com Visit The Dick Barbour Racing Team at http://www.dickbarbourracing.com


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