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Old October 23rd, 2001, 07:53 PM   #1
Magic Mtn Dan
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Ad agency is announced for Porsche's Cayenne

Catalano Lellos & Silverstein Named Interactive Agency of Record for New Porsche SUV

CL&S to Create the First Fully Integrated Online Media Campaign for Porsche Cars North America

NEW YORK, Oct. 23 /PRNewswire/ -- Catalano Lellos & Silverstein (CL&S) (http://www.CLandS.net), a brand focused integrated marketing and communications firm, announced today that it has been chosen by Porsche Cars North America to be its Interactive Agency of Record for interactive media strategy, planning and buying. CL & S will help Porsche develop its online marketing strategy and implement the launch of the Porsche Cayenne, the German car company's first luxury Sport Utility Vehicle.

As a strategic partner, CL&S will be responsible for the planning, development and implementation of Porsche's online media needs.

"We selected CL&S for their strategic capabilities and experienced online media planning, as well as their ability to bring an ROI-minded campaign approach to Porsche," said Kevin Nicholls, manager, marketing and communications, Porsche Cars North America, Inc. "A fully integrated offline and online communications program is critical in reaching today's sophisticated automotive consumer. CL&S, in conjunction with our other agencies, will provide that."

"We are excited about the opportunity to work with Porsche, one of the world's most respected brands," said Jeff Silverstein, partner/media director, CL&S. "It's particularly gratifying to work with a client that understands the valuable role online media plays in an integrated communication program -- such as the one we're developing to introduce Porsche's Cayenne SUV."
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