Porsche Babblers  

Go Back   Porsche Babblers > Porsche Forums > Porsche Cayenne

Porsche Cayenne Porsche Cayenne Forum

Thread Tools
Old October 23rd, 2001, 08:53 PM   #1
Magic Mtn Dan
Posts: n/a
Ad agency is announced for Porsche's Cayenne

Catalano Lellos & Silverstein Named Interactive Agency of Record for New Porsche SUV

CL&S to Create the First Fully Integrated Online Media Campaign for Porsche Cars North America

NEW YORK, Oct. 23 /PRNewswire/ -- Catalano Lellos & Silverstein (CL&S) (http://www.CLandS.net), a brand focused integrated marketing and communications firm, announced today that it has been chosen by Porsche Cars North America to be its Interactive Agency of Record for interactive media strategy, planning and buying. CL & S will help Porsche develop its online marketing strategy and implement the launch of the Porsche Cayenne, the German car company's first luxury Sport Utility Vehicle.

As a strategic partner, CL&S will be responsible for the planning, development and implementation of Porsche's online media needs.

"We selected CL&S for their strategic capabilities and experienced online media planning, as well as their ability to bring an ROI-minded campaign approach to Porsche," said Kevin Nicholls, manager, marketing and communications, Porsche Cars North America, Inc. "A fully integrated offline and online communications program is critical in reaching today's sophisticated automotive consumer. CL&S, in conjunction with our other agencies, will provide that."

"We are excited about the opportunity to work with Porsche, one of the world's most respected brands," said Jeff Silverstein, partner/media director, CL&S. "It's particularly gratifying to work with a client that understands the valuable role online media plays in an integrated communication program -- such as the one we're developing to introduce Porsche's Cayenne SUV."
  Reply With Quote

  Porsche Babblers > Porsche Forums > Porsche Cayenne

Thread Tools

Similar Threads
Thread Thread Starter Forum Replies Last Post
Porsche To Offer a Cayenne with V-6 & 6-speed Gearbox Magic Mtn Dan Porsche Cayenne 16 October 22nd, 2021 04:57 AM
Porsche announces premiere & pricing for Cayenne Magic Mtn Dan Porsche Cayenne 4 August 7th, 2002 10:42 PM
Everything you ever wanted to know about the Cayenne is here (from Porsche) Magic Mtn Dan Porsche Cayenne 16 May 29th, 2002 07:07 AM
Here's how you can buy a Cayenne & save THOUSANDS of $$$'s Magic Mtn Dan Porsche Cayenne 6 April 29th, 2002 06:46 PM
Porsche Announces Cayenne Crossing Initiative Magic Mtn Dan Porsche Cayenne 0 February 7th, 2002 08:09 AM


Copyright © 2001-2014 Babblers. All rights reserved.
Babblers is a Porsche Boxster and Cayman enthusiast's forum, but it is in no way affiliated with, nor does it represent Porsche of Stuttgart, Germany.